Pillow Pets


SnuggleTime™ is a San Diego-based, woman-owned business offering the newest accessories designed specifically for plush pillow toys and other stuffed animals. The company's marquee products, Petjamas™ and Snugglebags™ combine fun, ingenuity and practicality into today's must-have accessories for stuffed toys.

Fizz Brands develops and manages all marketing, social media and PR activities aimed at introducing the SnuggleTime brand and building demand for its products. We consult on product development then help build marketing and sales programs to support merchandise through both the commerce and retail channels. We also create and execute customized blogger and traditional media relations programs to drive brand awareness and differentiate products in the crowded toy marketplace.

Fizz Brands developed a brand identity that included logo designs, packaging, lifestyle images, and website creative to capture the attention of parents who are concerned about keeping their children's plush pillow toys and stuffed animals cuddly, safe and comfortable. In November 2011, the company, its products and commerce website were successfully launched. An aggressive blogger relations campaign resulted in 75 percent of targeted bloggers requesting to review products within the first week of launch.