Pillow Pets

Pillow Pets

Pillow Pets is a company that produces plush, folding stuffed animals that bring smiles to faces of all ages. These pillows provide the security of a stuffed animal, while providing the comfort of a pillow.


Fizz Brands has been executing an Integrated Communications Program and Establishing Relationships with Mommy Bloggers. To do so, we craft a sustainable, integrated social media program to build brand equity and influence buyer preference. We produce campaign-driven social media programming to increase revenue and customer engagement. Additionally, Fizz Brands publishes a company blog to cross-promote marketing initiatives and foster an online community of brand ambassadors. All of these actions work toward building a deeper, more meaningful relationship with Pillow Pets' clients.


In a 12-month period, the company's investment in PR generated overwhelming excitement and demand for Pillow Pet products, paying for itself almost 10 times over. Fizz Brands helped optimize the holiday season as prime buying time, leading to Pillow Pets being ranked as #1 holiday toy on Amazon and maximizing Pillow Pets' investment in broadcast marketing to over $15 million. Harnessing the power of Fizz Brands' unique FANMaker service for Facebook, fan numbers went from 0 to over 5,000. Fizz Brands helped Pillow Pets sustain high levels of consumer engagement and repeat buyers by creating a social media presence that encouraged consumers to share their product experience.