Head Chefs

Head Chefs

Head Chefs LLC™ offers a diverse selection of fun and functional kitchen products that are on the forefront of modern innovation in the industry. The company combines colorful, contemporary styles with high-performance design, making its products a top choice for young chefs, and chefs young at heart, in professional and home kitchens around the world.


Fizz Brands developed and executed a proactive, six-month integrated marketing program that incorporated strategic media outreach, high-impact blogger relations, and more engaging social media activities to drive more sales to the website. We developed a series of creative campaigns, using this three-pronged approach, built around summertime and holiday cooking, new product launches and the family meal-time experience to drive brand awareness. We used social media channels to encourage and maintain engagement with the products, using incentives and giveaways.


Fizz Brands secured coverage in mainstream women's publications such as Woman's World, key national and regional parenting magazines, and target cooking media outlets. We achieved a more than 60 percent blogger response for product reviews and giveaways. Fizz Brands enhanced Head Chefs' presence on both Facebook and Twitter not only by increasing fans and followers, but also by actively maintaining an ongoing dialogue with them and driving direct engagement with the products.