DREAM Rescue

DREAM Rescue

DREAM Rescue is Georgia-based non-profit organization that provides medical and emergency care to abandoned, abused or unwanted dachshunds including spaying/neutering, vaccinations, heart worm treatment and a variety of other medical procedures. Each year, DREAM rescues approximately 175 dachshunds from area shelters and fosters them until permanent and loving homes can be found.


Fizz Brands partnered with DREAM Rescue as a pro-bono client to promote the organization's annual fund-raising event, the Howl-O-Weenie Festival. Armed with a news release "Hundreds of Dachshunds to Take Over Dunwoody at Annual DREAM Rescue Howl-O-Weenie Festival," comical photos from previous costume contest winners, and a persistent media outreach campaign, our goals were two-fold: to secure pre-event local media coverage to drive attendance, and increase the number of journalists onsite to cover the dachshund Halloween contests, and many other visual aspects of this amusing breed.


Fizz Brands' media outreach generated online and print coverage that helped to give DREAM Rescue its highest year to date in both attendance and fundraising. In addition to being featured prominently in the Atlanta Journal Constitution's "Weekends Best Bets" online feature the day before the festival, Atlanta's local CBS News television affiliate sent a crew, resulting in a feature broadcast story that ran on multiple newscasts all weekend. Photojournalists from the Atlanta Journal Constitution and several community papers attended as well, resulting in photo stories that appeared online the following week.